Profile

Highly successful and effective leader in the tech industry with over a decade of experience in sales and business development with a passion for cyber security and DevSecOps.

Experience ranging from leading teams and executing sales strategies for global multinational accounts to building and leading teams for start-ups in Europe.

Skilled in defining, implementing, and executing sales strategies, training sales teams, and exceeding sales quotas.

Extensive knowledge of cyber security and cloud-based services in diverse regions including ASEAN, CIS, Russia, and Europe positions him to excel in any role that requires effective leadership, strategic thinking, and an innovative mind.

Curriculum Vitae

2023


Senior Director CEMEA, VMware by Broadcom


Second-line leader, with a span of control over 48 professionals across DACH, Eastern Europe, and Israel.

Oversee Sales Directors, AEs, and GTM functions, including pre-sales and customer success.

Achieved 110% of annual target by Q3, with a 200% larger book of business than the next global region.

Reduced churn below 5%, grew existing business by over 130%, and secured the largest new logo wins worldwide.

Drive transformation to a consumption-driven model, implement MEDDPIC, and lead forecast accuracy and sales execution across the region.

2022


VP Sales, Kubermatic, Switzerland


Led GTM strategy and execution for SaaS-based Kubernetes and hybrid cloud solutions.

Managed a 12-person team including Direct Sales, Pre-Sales, and Business Development.

Implemented MEDDIC across the full sales cycle, acquired strategic customers across EMEA, and
improved forecast accuracy from 10% to 80%.

Built a scalable partner model and
contributed to company-wide growth as a member of the Executive Leadership Board.

2021


Head of Sales Engineering CEE + CIS + Russia, Switzerland


Led a team of 6 Presales Engineers across DACH and emerging markets for AppDynamics.

Boosted VO-to-Close conversion by 40% through MEDDPIC and aligned SE efforts with revenue goals.

Navigated Cisco’s global matrix to ensure regional strategy execution.

Focused on talent development and forecast precision in a complex enterprise environment.

2019


Lead of Cyber Security Service Sales ASEAN, Cisco Systems (USA) Pte Ltd, Singapore


Leading the Services Sales ASEAN region driving Security Advisory Services and helping customers transform to next-generation cyber security addressing emerging challenges around talent shortage, OT Security, CSOC, and cyber security complexity.

2015


Global Cyber Security Sales Manager, Cisco Systems GmbH, Duesseldorf, Germany


Leading the security business within global multinational Accounts, DP DHL, Bayer/Monsanto, Deutsche Bank, Volkswagen, and Metro in Europe, USA, and Asia. Leading virtual teams to deliver the best possible outcomes for our customers. Building business relationships with C-Level executives to drive the corporate cyber strategy. Achieving and exceeding Sales Quota, 136%, 120%, 105%.

2012


Managing Director DACH, Quadia | an EMG company, Hilversum, Netherlands


First man on the ground to build and lead the DACH operation of the Dutch Cloud online television start-up Quadia Online Video to expand the company’s innovative and leading services in Europe. Leading a young and innovative multi-disciplinary team (7) to develop the business in the DACH Region.

2010


Commercial Account Manager, Cisco Systems, Duesseldorf, Germany


Focused on medium-sized accounts in one of the densest economic areas of Europe with 500k businesses. Served customers ranging in size from 500 to 7,000 Employees.

2009


Internetworking Consultant, Cisco Systems, Duesseldorf, Germany


Consultant for the major accounts in the largest state in Germany. Lead Consultant for Wireless-LAN Technology and Security in West Germany. Consultative selling at mid-size, large, and international customers for WiFi & Mobility. CCIE Wireless LAN, written.

2007


Systems Engineer, Cisco Systems, Duesseldorf, Germany



Systems Engineer specialized in Wireless LAN, Security, and Routing & Switching Technologies. Focussed on solution consulting for large Multinationals such as RWE, Deutsche Bank, Bayer or EVONIK

2006


Associate Systems Engineer, Cisco Systems B.V., Amsterdam, Netherlands


CSAP Grad of Cisco Systems consisting of 135 people from 45 nations. Coached and mentored in a 12-month program by a team of senior sales managers to become a sales and business expert. Obtained CCNP, CCDP, CCSP (Cisco Sales and Technology certifications), presentation skills, sales skills, management skills, role-play, and best practices.

Education

2011


Master of Business Administration (MBA)

Thesis: Development and discussion of a competitive business concept in the field of geo-social networks.

Thesis

Grade: A

2005


Master in Business Information Systems (FH)


Thesis: On the basis of data from DoubleClick and SAP, design and implementation of a tool to optimize the monetization of online advertising inventory.

Advisor: Prof. Dr. Stefan Nieland – Head of FHDW Paderborn

Download CV

Youtube Interview - Excerpt

Get in touch

LET’S HAVE A CHAT.

I am always interested in interesting opportunities.

Do you have an interesting startup, role, project or alike? Do you need help in understanding the DACH or ASEAN market for your software company?

Let’s talk!



Contact Data

Switzerland
dennis@wilsmann.ch